Burger King has revamped their menu a bit to dedicate it to the summer and summer barbecue's, "Today is BBQ Day" they say. Their newest commercial contains people hanging out at the office where a lady is speaking on her phone and a few co-workers come over with a sign up saying "Lets have a BBQ Today". A dad goes over to his children who were sitting in the car, I assume heading out some where and says the same thing. A few friends seemed to be hanging out at a bonfire while a girl goes and says "You guy's lets have a BBQ today". Then it talks about the new addition to the menu, and the people enjoying not a typical barbecue on a grill but the new items from the Burger King menu.
Burger King's new menu includes a number of beef, pork and chicken sandwiches topped off with delicious sauces including their Carolina Burger, the new Texas Barbecue sandwich and the new sweet potato fries. In addition to their desserts menu, they are adding the new Bacon Sundae and a few frozen drinks like the new frozen lemonade.
I assume with the new commercial appealing to families with children and having fun in the sun Burger King is trying to regain a few customers and add on some potential customers to get it's popularity back. I'm not really sure if I'm going to change my mind about wanting to eat at Burger King because a few additional menu items but I'd love to see if this change makes a big difference.
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