In the commercial the mom bites into her Oreo Fudge Creme and say's "Shut the front door", which in most people's cases is a substitute way to say something much more inappropriate for kids.
Seeing that the target audience for this commercial and product are kids, Mom's are becoming a little bit offended, specifically a group called One Million Moms who have contacted Nabisco and Kraft foods for promoting their product in such a way.
Seeing that the target audience for this commercial and product are kids, Mom's are becoming a little bit offended, specifically a group called One Million Moms who have contacted Nabisco and Kraft foods for promoting their product in such a way.
I wasn't offended in anyway until my 3 year old niece started using that term and thinking it was okay to use.
Of course it doesn't help that Disney shows which are targeted to younger children as well are starting to use these substitute words in their show dialogues as well, making it more familiar for children who are easily influenced. After watching the Oreo commercial while my niece was present and seeing her laugh at that phrase, caused me to start wondering, are we overlooking the catch phrases or words being used in commercials. "Shut the front door" is not commonly used anymore however the meaning still remains.
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