Wednesday, June 13, 2012

Touch Screen Coke Machines

Coke has come up with a new touch screen coke machine that supplies over 104 different flavors of our favorite and ordinary beverages. I've had the please of using the machine and I think its quite amazing. I tasted the minute maid strawberry lemonade and the peach sprite which are both my favorites. While there are so many offers, still more than half of them are low and no calorie flavors.
This machine is a little bit of an upgrade from our normal soda machines. The Freestyle machine has a touch screen that instructs the machine to mix flavors almost immediately rather than having a ratio of syrup mix with carbonated water then drawn out through the little spigot. The inside of the machine only has one nozzle, and it works by releasing the flavors into a stream of carbonated water, ensuring that not one flavor taste like the flavor poured before. According to Slashfood.com, the Freestyle machine has been in development for over five years and coke has been ramping up distribution for the past six months testing 63 machines in over 53 outlets. For restaurants, it may be a little hassle because the Freestyle machine cost a mere 30% more than the average/ traditional soda machine however with the amount of different flavors I don't think the restaurants will have a problem making profit. The buzz from this machine will last quite awhile and i'm sure they will have a huge success off of these machines. I remember my first time using the machine, I was in my local mall in Burger King and tried it. I wasn't aware of the number of flavors so i stuck with my normal minute maid lemonade. Then all of a sudden the machine displayed multiple flavors of the minute maid lemonade. I was in shock! I normally don't buy drinks from restaurants because typically the meals are all I plan on spending on, but with these machines and free refills, I'm sure restaurants will be having a lot more customers than usual.

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