Sunday, June 24, 2012

Time Warner stops DVR ad-Skipping

People are becoming concerned with Time Warners decision in blocking the fast forward button so recorded commercials can't be skipped. Despite the commercials that show people being able to fast forward through commercials in the Hopper DVR, Time Warner still is siding with the broadcast networks that have been going law suit happy over the Hopper. Time Warner Cable has gotten a patent for a method of disabling trick-mode features on DVR's.The tech is letting Time Warner block fast forwarding so recorded programming (commercials) can't be skipped over. 

Many of the TV providers have already disabling the fast forward option during commercials and are just allowing customers to record their favorite shows and watch it on their own time rather than scheduled time. The problem here is that most people who record their shows don't want to sit through commercials about products they are not interested in purchasing. Their sole purpose in watching the recorded television program is to watch it for pure entertainment. 

My question is with the new blocking of the fast forward button, is that going to stop people from using Dish Networks and other TV providers that offer the DVR and recording of shows?   

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